LinkedIn Ads is a self-service, text-based advertising product that allows advertisers to reach a targeted professional audience of their choosing. All you need is a credit card and a LinkedIn account to get started. Learn more by clicking on the frequently asked questions below, or reading LinkedIn's Advertising Best Practices.
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General Information:
Ad Content:
- What are the guidelines for acceptable words and link behavior for Ads?
- What does it mean if I get the message "Restricted text found when I submit my ad?
- How do I edit my ad?
- What types of pages can I link my ad to?
- Can I remove the Profile Link on my Ad?
- How do I see a preview of my ad?
- What are some tips for writing an ad?
- How do I change my ad's targeting, payment method, bid, or budget?
Targeting and Display:
- Where will my ads show up?
- What are my options for targeting an ad?
- Where does Ads targeting information come from?
- Does the ability to target based on Profile information mean that advertisers will know who I am?
- Do I have to use targeting options?
- How many times will you show my ad in one day?
- Can I show my Ads only during certain hours of the day?
- Do you offer reporting to help me track my advertising campaign?
- What kind of click-through rate should I expect for my ad?
- What if the exact targeting option I want isn't available?
- My ad is "on", so why isn't it receiving impressions or clicks?
- What geographies can I target with an ad?
- What time zone do Ads reports use?
- How do I change my ad's targeting, payment method, bid, or budget?
Lead Collection
Pricing & Payment:
- How much does a LinkedIn Ads campaign cost?
- What is the minimum budget for an ad?
- What currencies are supported?
- Can I pay for my ads with a billing address outside of the United States?
- How often will I be charged for my LinkedIn Ads?
- What do CPC and CPM mean?
- Will I ever be billed for more than my daily budget for ads?
- Will I be charged if no one saw or clicked on my ad?
- How does the LinkedIn Ads daily budget work?
- How much should I bid?
- Will every click or impression cost my maximum bid?
- How do I change my ad's targeting, payment method, bid, or budget?
