The LinkedIn Audience Network is a collection of partner websites that display LinkedIn Ads on their pages. This allows you to reach the LinkedIn members you are targeting, even when they are visiting other websites. Partner websites may include those in the Google double click Ad Exchange.
Here's how it works: Suppose that you are targeting LinkedIn members who are CEOs. If you choose to run your ads on the LinkedIn Audience Network, your ads will be displayed to those CEOs when they visit LinkedIn and when they visit other websites in the LinkedIn Audience Network.
Other information about the LinkedIn Audience Network:
- Choosing not to use this feature might limit the volume of impressions that your ad gets.
- You can choose to run ads on the LinkedIn Audience Network for no additional cost.
- You can include and exclude the LinkedIn Audience Network at any time, even after your ads have started running.
- You pay the same way you do on LinkedIn.com, either per click (CPC) or per thousand impressions (CPM).