The Follower Insights and Page Insights pages provide companies with analytics and usage trends about their own Company Page. Company Page administrators can view the following information.
Follower Insights data:
- Total Followers: The total number of LinkedIn members following your company page. The number displayed here is only updated once a day, so it may be different from the current number on your Overview tab.
- New Followers Last 7 Days: The number of LinkedIn members who started following your company page in the last 7 days, plus the increase or decrease from the previous 7 days.
- Updates Last 7 Days: The number of company updates you've posted in the last seven days, plus the increase or decrease from the previous 7 days.
- Total Impressions Last 7 Days: The total number of times people have liked, clicked, commented on, or shared an update, divided by the number of impressions for that update, plus the increase or decrease from the previous 7 days.
- Impressions/Update Last 7 Days:The average number of impressions per company update over the last 7 days, plus the increase or decrease from the previous 7 days.
- Update Engagement Last 7 Days: The engagement rate (the number of likes, clicks, comments and shares on your company updates, divided by the impressions) in the last 7 days, plus the increase or decrease from the previous 7 days.
- Members Following: The cumulative growth of the follower base over a rolling 12-month period.
- New Followers: The number of followers who have been added on a monthly basis.
- Company Update Engagement: The total number of clicks, likes, comments, shares, and engagement rates over time.
- Company Update Impressions: The total number of company update impressions over a rolling 12-month period.
- Follower Demographics: Breakdown of the follower base by Seniority, Industry, Function, Region, Company Size, and Employee.
- Recent Followers: The profiles of the three most recent followers. Click See more to view a complete list of followers.
Page Insights data:
- Page Views Last 7 Days: The number of times that your Company page has been viewed in the last 7 days, plus the increase or decrease from the previous 7 days. This data is reflected in either a red or green percentage, depending on an increase or decrease.
- Unique Visitors Last 7 Days: The number of unique visitors to your Company Page in the last 7 days, plus the increase or decrease from the previous 7 days. This data is reflected in either a red or green percentage, depending on an increase or decrease.
- Page Clicks Last 7 Days: The number of times your Company Page have been clicked in the last 7 days, plus the increase or decrease from the previous 7 days. This data is reflected in either a red or green percentage, depending on an increase or decrease.
- Page Views: The total page views for the specific sections of your Company Page over the course of one year. Here you can see trending data for your Overview, Careers, and Products & Services tabs, or all of them combined, which indicates how engaged the network is with your Company Page.
- Unique Visitors: The total unique visitors to your Company Page over the course of one year. Here you can see trending data for your Overview, Careers, and Products & Services tabs, or a combination of all 3, which indicates how engaged the network is with your Company Page.
- Career Page Clicks: The number of times members have clicked on posted jobs, employees of the company, promotional banners, promotional links, or specific recruiters added to the Career page. The data is accumulated over a 12-month period for detailed trending analysis.
- Page Visitor Demographics: A detailed summary of specific demographics of those who click on your Company Page. Data is collected by seniority, industry, function, region, company size, and employee. The data is accumulated over a 12-month period for detailed trending analysis.
- Product & Services Page Clicks: Trending on total clicks from the Get more info link, Contact us link and any special promotions links added to your Products & Services tab. The data is accumulated over a 12-month period for detailed trending analysis.
Learn how to view your company’s Follower and Page Insights information.
