Company updates can be targeted to give companies the ability to tailor content to specific audiences. Updates are targeted based on followers' profile data. Targeted company update filters include company size, industry, function, seniority, geography, and language preference. You can also specifically reach non-employee followers with these same targeting parameters.
- Targeted company updates only appear to their intended audiences in both the member's homepage feed and on the Company or Showcase Page.
- A company must have at least 100 followers within the selected target group in order to post a targeted company update.
- Only Company Page administrators can post company updates and targeted company updates.
- How to send a targeted Company Update.
- How targeting can be used as part of customizing your page to reach global audience.
Watch the video below and learn more about Targeted Updates.
Note: If a video is not available in your language, we'll provide the English version as a visual guide.