Company Updates can be targeted to give companies the ability to tailor content to specific audiences. Updates are targeted based on followers' rich profile data. Only Company Page administrators can post Targeted Updates.
The targeting parameters include Company size, Industry, Function, Seniority, and Geography. Companies can also target non-employee followers with these same targeting parameters.
Note: Targeted Updates will still appear to anyone viewing the Company Page on LinkedIn.
Watch the video below and learn more about Targeted Updates.
Note: If a video is not available in your language, we'll provide the English version as a visual guide.