If you're a Company Page administrator, you can create a Targeted Company Status Update.
- In the Share an update box on the Company Page Home tab, move your cursor over Share with all followers and select Targeted Audience.
- Select the criteria from each tab (Company size, Industry, Function, Seniority, and Geography).
- At the bottom of the pop-up box, select either employees and non-employees or non-employees only.
Note: A company must have at least 100 followers within the selected target group in order to post a Targeted Status Update.