When creating a campaign, you can choose to display it to members based on industry, job function, seniority, geography, and more. We won't show your Sponsored Update to members who don't meet your specified criteria.
As you select your targeting options, we'll show you an estimate of the audience size you'll be able to reach.
Targeting options include:
- Location (Example: US, California, or Los Angeles) - required field
- Company Name
- Company Size
- Job Title
- Specific Job Title
- Job Function
- Skills (Example: HTML or Project Management)
- LinkedIn Groups
You can also exclude specific locations, companies, job titles, schools, skills, and groups.
Note: The targeting options offered are subject to change.
Learn how to broaden your target audience with Audience Expansion.