Best Practices for Sponsored Updates

What are some best practices for Sponsored Updates?

Last Reviewed: 01/22/2014
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We recommend that Company Updates be relevant, short, and authentic. The better your content, the greater the chance that it can go viral through likes, shares, and comments. Posts that are perceived as spam will not get shared and could result in your business losing followers.

  • Sponsored Updates with images and video tend to perform better.
  • Posts that LinkedIn finds to be offensive or inappropriate could result in the deletion of the Company Page.
  • Businesses that post updates excessively are subject to review by LinkedIn and could risk having their page deleted.

Additional resources

View examples of successful Sponsored Updates

Review video tutorials on Sponsored Updates

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