Here are some recommended best practices for long-form posts on LinkedIn's publishing platform.
Your long-form posts should share your professional expertise. Write about challenges you've faced, opportunities you've seized, or important trends in your industry. This could include your most memorable work experiences, lessons you've learned along the way, or topics you're most passionate about. Here are some suggestions to get you started:
- What concrete advice would you give to someone hoping to enter your field?
- What your industry will (or should) look like in 5, 10, or 15 years and how it will get there.
- What is the biggest problem your industry needs to solve?
- What skill is essential in your job or at your company, and why?
- How has your job, profession or industry changed since you started?
- What else would you do if you started all over again and why?
- How did you get your start in a certain profession?
- Advice for career advancement in your function.
- Challenges for the future of your function.
Here are some long-form posts that might inspire you:
LinkedIn is an ideal platform to develop and strengthen your professional identity by sharing your knowledge and expertise in your job. It will be tied to your professional profile. The focus on your professional life is what differentiates it from other social media networks. Please keep this in mind when writing your long-form posts. Some additional tips:
- Postings for job openings or for job opportunities don't belong on our publishing platform. Learn more about posting a job on LinkedIn.
- Advertisements and promotions for events, products, or services aren't appropriate content for long-form publishing. Advertisements can be purchased with our ads product.
Learn more about your rights and responsibilities for long-form posts on LinkedIn's publishing platform.
- Keep your voice authentic.
- Write about specific areas in which you have experience and/or expertise.
- Keep your writing focused; avoid trying to cover too many topics in the same long-form post.
- Don't shy away from expressing your opinion. However, keep your long-form posts appropriate for the LinkedIn audience. Don't post anything obscene, shocking, hateful, intimidating or otherwise unprofessional.
- Check out our editor's long-form post on The 7 Secrets to Writing Killer Content on LinkedIn.
- Publish whenever you have something valuable to share with LinkedIn members. In general, the more long-form posts you publish, the more credibility you will build, and the stronger your professional profile will become.
- There are no limits on word count, but the long-form posts that are best received are more than three paragraphs in length.
- Upload pictures, videos, presentations, and documents to add to your content. It helps bring your insights to life and is a good way to showcase concrete examples of your experience.
- Use the share box on your homepage to share short-form thoughts, questions, and other media such as articles and images with the LinkedIn community. Learn more about sharing on LinkedIn.
- We encourage you to have family, friends, or colleagues review and edit your long-form posts. We're unable to provide editors to proofread your writing.