Distribution of Long-Form Posts - LinkedIn’s Publishing Platform

How are my long-form posts distributed?

Last Reviewed: 11/04/2014
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Relevant and high-quality long-form posts will be naturally distributed through member feedback such as views, likes, comments, and shares. Depending on the community's engagement, some long-form posts may have better metrics and wider distribution than others.

Our goal is to match the right content with the right professional. This assures that every member sees customized professional news and insights that inform and inspire them. Learn more about distribution of posts below, or read the overview of the LinkedIn Publishing Platform.

How long-form posts published on LinkedIn are distributed:
  • They'll appear in the Posts section on your profile, just beneath the top section that contains your photo and headline.
  • Shared with your connections and followers
    • Members who aren't in your network can follow you from your long-form posts when you begin to publish.
  • Interactions such as likes, comments, and shares will distribute your content beyond your immediate network.
  • Your long-form posts are searchable both on and off LinkedIn. Note: Long-form posts are public and can be seen by anyone, even if they don’t have a LinkedIn account.
  • High-quality long-form posts, as determined by our algorithm and other variables, may enable your long-form post to be distributed beyond your connections and followers, through channels such as LinkedIn Pulse and emails. However, we can't guarantee that this will occur.
  • LinkedIn may also distribute your long-form posts as part of aggregated LinkedIn content beyond LinkedIn (for example, on trusted partner sites).
Other tips to help increase distribution:
  • Write long-form posts that resonate with your connections, followers, and target audience.
  • Long-form posts that are overly promotional may not experience broader distribution by the community.
  • Follow channels and write content that’s relevant to a channel of your expertise, such as healthcare, green business, or law.
  • You can share your long-form post:
    • Across your other social networks such as Facebook, Google+, Twitter, and more. You can do so by clicking on the share buttons on the top and bottom of the post.
    • Via email - copy and paste your long-form post’s URL.
    • Through relevant LinkedIn Groups - Note: Please limit sharing to 1 or 2 groups, so your post isn't perceived as spam. .
  • You can build your reputation and your follower base by:
    • Publishing frequently
    • Engaging with other members by liking and commenting on other long-form posts
  • Read more best practices for long-form posts and join the Writing on LinkedIn group for additional guidance.
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