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Targeting Your Ads

What are my options for targeting an ad?

Last Reviewed: 04/13/2014
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When creating an ad, you can choose to display it to specific viewers based on their industry, job function, seniority, geography, and more. We won't show your ad to members who don't meet your specified criteria. As you select your targeting options, we'll show you an estimate of the audience size you'll be able to reach.

Targeting options include:

  • Location (Example: US, California, or Los Angeles) – required field
  • Company
    • Company Name
    • Industry
    • Company Size
  • Job Title
    • Specific Job Title
    • Job Function
    • Seniority
  • Schools
  • Skills (Example: HTML or Project Management)
  • LinkedIn Groups
  • Gender
  • Age

You can also exclude specific locations, companies, job titles, schools, skills, and groups. There is a maximum of 100 selections permitted per targeting option. It’s not recommended to select more than 20 items per option. Try to keep your target audience between 60,000 and 600,000 members, as this range has the best history of success.

Note: All of the targeting options offered are subject to change.

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