Targeted Updates Overview

What is a targeted company update and how does it work?

Last Reviewed: 08/25/2015
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Company updates can be targeted to give companies the ability to tailor content to specific audiences. Updates are targeted based on followers' profile data. Targeted company update filters include company size, industry, function, seniority, geography, and language preference. You can also specifically reach non-employee followers with these same targeting parameters.

  • Targeted company updates only appear to their intended audiences in both the member's homepage feed and on the Company or Showcase Page.
  • A company must have at least 100 followers within the selected target group in order to post a targeted company update.
  • Only Company Page administrators can post company updates and targeted company updates.

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