If you're a Company Page administrator, you can create a targeted company update.
- In the Share an update box on the Company Page Home tab, click the Share with menu and select Targeted audience.
- Select the specific audience you want to share this update with.
- At the bottom of the box, select either employees and non-employees or non-employees only.
- Click Select.
- Click Share.
Note: A company must have at least 100 followers within the selected target group in order to post a targeted company update. Updates will only appear to their intended audiences in the member's feed on their homepage and on the Company Page.