LinkedIn has the following advertising options that result in a maximum return on your investment.
For larger budgets ($25,000+ per quarter), you may be interested in LinkedIn Marketing Solutions.
For smaller budgets (less than $25,000 per quarter), you can used LinkedIn's self-service Campaign Manager platform to run targeted text advertising and Sponsored Updates.
With LinkedIn self-service ads, including Sponsored Updates, you control the cost of your campaigns by bidding and setting a budget. There are two options for payment: pay-per-click (CPC) and pay-per-1,000 impressions (CPM).
Learn more about LinkedIn Ads.