Best Practices for Sponsored Updates

What are some best practices for Sponsored Updates?

Last Reviewed: 11/12/2015
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We recommend that Company Updates be relevant, short, and authentic. The better your content, the greater the chance that it can go viral through likes, shares, and comments when you sponsor the update. Updates that are perceived as spam will not get shared and could result in your business losing followers. Below are a few things to keep in mind:

  • Sponsored Updates with images and video tend to perform better.
  • Keep the headline under 60 characters. Start with a question or quote to hook the reader and use "You" to speak to your audience.
  • Successful posts provide clear value oriented towards helping professionals be more productive and successful through:
    • Advice
    • Education
    • Interesting Facts
  • Businesses that post updates excessively are subject to review by LinkedIn and could risk having their page deleted.

Additional resources

See a gallery of high performing Sponsored Updates and learn more about the advertising specifications for Sponsored Updates.

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