Setting Up Audience Targeting on Gold Career Pages

How do I set up my Gold Career Page to use audience targeting?

Last Reviewed: 09/01/2015
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You can configure your Gold Career Page and display up to 5 distinct versions of the page to different audiences, based on information in the viewer's LinkedIn profile. Then you can customize versions using the viewer's title, function, industry, seniority, language, company size, and geography.

To set up audience targeting:

  1. At the top of your Career Pages editing screen, click Create New Audience.
  2. Use the tabs to define viewer attributes for each version of your page.
  3. The targeting tool will automatically tell you how many viewers are being targeted by that version.
  4. Click Publish.

Note: When you return to your company's Career Page after making changes, you'll only see the page targeted to your personal profile. To view versions you've configured for other members, click Edit, select a version from the targeting panel, and then click the Publish button.

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