Tips for Writing Long-Form Posts on LinkedIn

What are some tips for creating great content on the publishing platform?

Last Reviewed: 11/26/2015
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Your long-form posts should share your professional expertise. Write about challenges you've faced, opportunities you've seized, or important trends in your industry. Here are some suggestions to get you started on LinkedIn's publishing platform:

  • What concrete advice would you give to someone hoping to enter your field?
  • What will (or should) your industry look like in 5, 10, or 15 years and how will it get there?
  • What is the biggest problem your industry needs to solve?
  • What skill is essential in your job or at your company, and why?
  • How has your job, profession or industry changed since you started?
  • What else would you do if you started all over again and why?
  • How did you get your start in your profession?
  • Advice for career advancement.
  • Challenges for the future of your profession.

Here are some long-form posts that might inspire you:

Tips for producing great content:
  • Keep your voice authentic.
  • Write about specific areas in which you have experience and/or expertise.
  • Keep your writing focused. Avoid covering too many topics in the same long-form post.
  • Don't shy away from expressing your opinion. However, keep your long-form posts appropriate for the LinkedIn audience. Don't post anything obscene, shocking, hateful, intimidating or otherwise unprofessional.
  • Check out our editor's long-form post on The 7 Secrets to Writing Killer Content on LinkedIn and Everything You Need to Know About Publishing on LinkedIn.
  • Publish whenever you have something valuable to share with LinkedIn members. In general, the more long-form posts you publish, the more credibility you will build, and the stronger your professional profile will become.
  • There are no limits on word count, but the long-form posts that are best received are more than 3 paragraphs.
  • Upload pictures, videos, presentations, and documents to add to your content. It helps bring your insights to life and is a good way to showcase concrete examples of your experience.
  • Use the share box on your homepage to share short-form thoughts, questions, and other media such as articles and images. Learn more about sharing on LinkedIn.
  • We encourage you to have family, friends, or colleagues review and edit your long-form posts. We're unable to provide editors to proofread your writing.

Learn how LinkedIn's publishing platform is inspiring the next generation of leaders.

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