Promoting Your Group

How do I promote my group and increase membership?

Last Reviewed: 10/27/2015
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If you're a group manager, you can promote your group in a number of ways:

  • Post your Group Join Link on outside sources like your organization's external website, newsletters and blogs.
    1. Move your cursor over Interests at the top of your home page and select Groups.
    2. Click the My Groups dropdown at the top of the page and select your group’s name.
    3. Click Manage in the top right of the page.
    4. Click Send Invitations on the left.
    5. Copy the Group Join Link in the bottom left and paste into the media where you'd like to include it.
  • Optimize and edit your group information to include keywords that prospective members are likely to search for.
  • Encourage group members to invite people.
  • Advertise your group with LinkedIn Ads by clicking the Advertising link at the bottom of any LinkedIn page.
  • Share other news, articles and websites to spark conversation.

Note: Unlisted Groups can't be promoted since you need to be invited in order to view/join the group.

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