Creating a Business Account for Ads and Sponsored Updates

How do I create a business account for LinkedIn Ads and Sponsored Updates?

Last Reviewed: 01/22/2014
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Unlike individual accounts, business accounts need to be manually created before advertising campaigns can be set up. Business accounts must be linked to an existing Company Page, and that link cannot be changed after setup is complete. However, you can create multiple business accounts and link each account to any Company Page. You may want to do this if you advertise on behalf of more than one company.

To create a new business account:

  1. Move your cursor over Business Services in the upper right of your LinkedIn homepage and select Advertise to sign in to the Campaign Manager.
  2. Move your cursor over your name in the top right and select Create your business account.
  3. Type the name of the company you want to associate with your new business account in the Company field and select it from the dropdown list.
    • Note: If your Company Page does not appear in the list, you can open your LinkedIn Company Page in a new tab or window and copy and paste the URL into the Company Page URL field.

  4. Enter a name in the Nickname field. By default this will be the name of the Company Page you selected.
  5. Click Create. When you do this, you confirm that you are authorized to create a business account for this company.
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