Targeting Options for LinkedIn Advertisements

What are the targeting options for LinkedIn Advertisements?

Last Reviewed: 07/21/2015
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You can use the below targeting options when advertising on LinkedIn. This ensures your ads appear to a relevant audience. As you select your targeting options, we'll show you an estimate of the audience size you'll be able to reach.


  • Select between 1 and 20 items per option.
  • Keep your target audience between 60,000 and 600,000 members, as this range has the best history of success.
  • A minimum of 300,000 members audience size for Sponsored Content is suggested

Note: To enable further audience filtering, some of the targeting options offer an ability to Exclude.

Targeting options:

  • Location (required field): You can select multiple locations from the continent to the city level
  • Company Name (current employer listed on member's profile)
  • Company Industry
  • Company Size
  • Job Title
  • Job Function
  • Job Seniority
  • Member Skills
  • Member Schools
  • Degrees
  • Fields of Study
  • Member Groups - up to 100 active groups
  • Member Gender
  • Member Age

Note: A maximum of 100 selections are permitted per targeting option. All of the targeting options offered are subject to change.

To increase the reach of your campaign, enable Audience Expansion.

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